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Jack White has gone 50 years without ever owning a cell phone – until now
In what might have been the biggest breaking news to us of the year so far, 50-year-old Jack White has never owned a cell phone – until now.
How an American can go five decades without owning a cell phone – particularly in the digital-, internet-first landscape of the last couple of decades – beggars belief, quite frankly.
- READ MORE: “I got away with murder!”: Is Mark Knopfler a ‘guitar hero’? He certainly doesn’t think so
But we’re all so glued to our phones that the White Stripes man was probably doing himself a favour.
In a new post on Instagram, White reveals that his shiny new iPhone was a present from his wife Olivia Jean.
“Well, y’all, it’s either all over for me now or just the beginning,” he writes. “I am now the reluctant owner of a cellular telephone for the first time in my life! A lovely 50th birthday present courtesy of my gorgeous and thoughtful wife Mrs. Olivia Jean.
“I’ve been saying that my days were numbered for years: can’t listen to my music in my car, can’t park at a parking lot by myself because of QR codes, etc.
“And I guess Olivia decided to be kind and put me (and all my loved ones) out of my misery! I thought if I could make it to 50 years old at least without ever having one that I could be proud of myself, and I am. Can’t wait to talk to you all soon. My phone number is the square root of all of our combined social interaction x Pi.”
So there you have it – get ready to hear from Jack White on social media a lot more now that he’ll have phone-ready access to Instagram, Facebook, TikTok and wherever else artists share their daily musings. We can’t wait to see what he has in store…
Elsewhere, Jack White recently shared that he was looking for the Gibson ES-120T he sold as a teenager.
Sharing the news on Instagram – how he posted that without a phone raises more questions than it answers, but let’s gloss over that – the guitarist shared his regret at selling the six-string many years ago, launching an appeal for anyone with information regarding its whereabouts to come forward.
The post Jack White has gone 50 years without ever owning a cell phone – until now appeared first on Guitar.com | All Things Guitar.
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The essential guitar albums of 2025 that you (probably) missed
It’s only July, but 2025 has already been a banner year for guitar music. The likes of Black Country New Road, Spiritbox, Sleep Token, Lambrini Girls and more have put out hit releases in the last six months and thrust themselves to new levels of popularity. But, for every album that’s received its righteous goodwill, there have been 10 to unjustly fly under the radar.
So, with this year now just over 50 per cent done with (I know), now seemed like an opportune time to take stock and give a leg up to some of the artists who haven’t received their deserved flowers yet. From all-out metal attacks to absorbing blues outings, these are the essential guitar albums of 2025 that you probably missed.
Spellling – Portrait of My Heart
Spelling ‘Portrait of My Heart’ album artwork. Image: Press
A restless genre-hopper, Christia “Spellling” Cabral’s back-catalogue includes experiments with synth music, psychedelia, soul and more. On album number four, the Oakland singer/songwriter zeroes in on rock but explores plenty of the style’s different corners, especially with the guitar work. Where the title track invokes such alt-rockers as The Smashing Pumpkins with its emotional melodies and arpeggios, Satisfaction unloads some boisterous hardcore riffs. Cabral’s always-beautiful vocals keeps everything tied together, however, cementing her status as one of the most underrated solo acts in the modern music industry.
Pothamus – Abur
Pothamus ‘Abur’ album artwork. Image: Press
The second album by Belgian post-rockers Pothamus is dense with guitars, but don’t expect riffs in the conventional sense. Comparable to such pioneers as Godspeed You! Black Emperor and labelmates Year of No Light, the three-piece pile texture after texture of string-based noise on top of each other, until their songs feel apocalyptically oppressive. The thudding bass and ominous drums only cement Abur as a potential soundtrack to the end times, while the fleeting, distant, choral vocals make this band sound like a cult actively chanting for a cataclysm.
Imperial Triumphant – Goldstar
Imperial Triumphant ‘Goldstar’ album artwork. Image: Press
“We’re the sound of New York,” Imperial Triumphant singer/guitarist Zachary Ezrin told Guitar.com earlier this year, and Goldstar is the most direct embodiment of that spirit to date. Through their ferocious metal riffs, spasming jazz rhythms and rusted Art Deco imagery, the trio capture the essence of 1920s decadence rotting under the weight of hideous noise and confusion – a perfect metaphor for the modern-day Big Apple. With more episodic songs than they’d written for previous efforts, the band’s symbolism shines through more powerfully here than ever before.
Mdou Moctar – Tears of Injustice
Mdou Moctar ‘Tears of Injustice’ album artwork. Image: Press
Tears of Injustice is the companion piece to Mdou Moctar’s album, 2024’s Funeral for Justice, rearranging the Nigerian guitarist’s tracks into acoustic forms. As the man himself says, “If Funeral for Justice was the sound of outrage, Tears of Injustice is the sound of grief,” as the tracks retain the same political focus yet inherently sound more downtrodden and defeated over the state of the world. The reworks also highlight Moctar’s adaptability as a player, going from twirling and bluesy to quiet and folky, but no less dextrous.
Avkrvst – Waving at the Sky
Avkrvst ‘Waving at the Sky’ album artwork. Image: Press
Fans of dark prog luminaries Steven Wilson and Opeth will be spoiled by Avkrvst. Pronounced “aw-crust”, the Norwegian unit were formed by two lifelong friends when they started jamming together in a remote cabin. Waving at the Sky, their second album, brings the despondent edges of their 2023 debut The Approbation front and centre, accompanying a narrative about abuse with lashings of sullen melody. With Ross Jennings of Haken getting a guest spot and Sony imprint Inside Out behind them, this outfit already seem destined for big things.
Art d’Ecco – Serene Demon
Art d’Ecco ‘Serene Demon’ album artwork. Image: Press
The guitar isn’t the defining instrument on Canadian solo act Art D’Ecco’s fourth album, with the instrument instead being used as part of a bigger, wonderful tapestry. This is a 10-song goth/glam winner with hallmarks of lounge, jazz, funk and ’40s film noir, with everything coalescing into a bouncy and seductive whole. The riffier moments include acoustic folk stomper Honeycomb and post-punk anthem The Traveller, the latter of which has been longlisted for a Polaris Music Prize. But, truthfully, if you skip even one track across this uber-catchy platter, you’re doing yourself a disservice.
Havukruunu – Tavastland
Havukruunu ‘Tavastland’ album artwork. Image: Press
It’s black metal with Iron Maiden riffs. Do you really need to read more than that? Havukruunu have been broadcasting sophisticated extremity from the wilds of Finland for 20 years now, yet it still seems that only the most devout metalheads know of their existence. Tavastland reiterates how great an injustice that is, combining stampeding percussion and twirling guitar leads to offer 50 minutes of unfettered adrenaline. Add in a fascinating lyrical concept about generational trauma and you get one of the most essential metal releases of 2025 altogether.
Waldo’s Gift – Malcolm’s Law
Waldo’s Gift ‘Malcolm’s Law’ album artwork. Image: Press
Calling an artist ‘avant-garde’ feels like a cop-out half the time, but when it comes to Waldo’s Gift… what the hell else can anyone say?! Equal parts jazz, rock and prog, the Bristol instrumentalists are pure technicality, from the callus-shredding guitar athletics to the breakneck drum performances. Yet, there’s a constant sense of bounce and playfulness that stops debut album Malcolm’s Law from feeling like a soulless collection of exercises. The improvisations and bittersweet finale Last on the Plane only add further heart, cementing this band as ones to watch.
Slung – In Ways
Slung ‘In Ways’ album artwork. Image: Press
From Loathe to Bleed, it seems that every young metal band nowadays has to have at least some hallmark of Deftones influence in their music. Though Brighton up-and-comers Slung are no exception, debut album In Ways shakes up the formula. For all the waves of dreamy nu metal heard on the songs Come Apart and Collider, there are vicious extreme metal and hardcore punk deviations. Opener Laughter kickstarts the record with a venomous snarl and a thrashing riff, before Class A Cherry channels some of the sludge metal density of Mastodon.
Danefae – Trøst
Danefae ‘Trøst’ album artwork. Image: Press
From Heilung to Kalandra, Nordic folk is back in vogue, and Denmark’s Danefae proved themselves worthy of a seat at the table with their second album. The rockers mixed hypnotic, lullaby-like vocal harmonies with an array of instrumentation, from bold, hard chords to serene arpeggios. The highlight of Trøst, though, is midpoint P.S. Far Er Død: a 12-minute, progressive giant that rose from gentleness and spoken-word to pulse-pounding metal. With more of that kind of unpredictability, this four-piece could become big names in one of the trendiest subgenres right now.
The post The essential guitar albums of 2025 that you (probably) missed appeared first on Guitar.com | All Things Guitar.
Wah Pedal Plug-in
The Two-Rock Revival: How a Hand-Built Amp Brand Quietly Ascended in the Guitar World
Eli Lester couldn’t bear to see Two-Rock disappear, so he bought the company. He tells us how he resuscitated the brand and turned it into one of the hottest names in boutique amplification.
Two-Rock Amplification emerged into tube-amp consciousness like very few brands in past decades. Not only are their amps regularly tagged “best” by countless players and influencers, but even those decrying the lofty price tags admit their impossibly clear tones and soulful dynamics. That’s how Two-Rock co-owner and CEO Eli Lester wants it. Preferring to let others do the talking, he stays focused on the brand’s mission with an intense tonal obsession, resilience, and refusal to compromise.
Two-Rock’s journey hasn’t been without turbulence, however. Founder, Bill Krinard had sold the brand to Premier Builders Guild in 2010, and by 2016 it was teetering on collapse. That’s when Lester, already a long-time Two-Rock devotee, alongside his partner Mac Skinner, took a leap of faith to rebuild it from the ground up.
“I was probably the biggest Two-Rock fan in the world,” he explains. “I was doing some R&D stuff with them back in the day, and it was my favorite amp company. I don’t have an answer for why I wanted to buy it. I just couldn't let it die.”
Two-Rock in hand, Lester’s vision was clear: Build the best tube amps possible and let the cards fall where they may. However, it wasn’t a total shot in the dark, as Lester had spent his life surrounded by amplifiers and playing with some of guitar’s genuine icons. The man knows guitar tone.
“It's all I’ve ever done,” he says, matter of factly. “I did guitar repair in the back of shops since about 18. And I was buying old Bassmans when they were 300 bucks and modifying them. I was also a full-time player, blessed to tour with Robben Ford, play with B.B. King, a bunch of players.”
“We’re definitely inspired by his amps, and I’m honored that people put us in that same camp, but we don’t make Dumble clones.”
Nearly a decade after purchasing the company, Lester’s commitment is as potent as ever. From his California workshop, surrounded by a literal wall of vintage amps (including Danny Gatton’s personal 1963 Vibroverb), he balances the roles of CEO, designer, and player. Alongside Skinner and Two-Rock original founder Bill Krinard, he's steering the brand into the future with the same vision that he started with.
Now at the helm of one of the most in-demand amp companies, Lester’s reluctance to chase the spotlight is still obvious. But, generous with his time, he shared the story of Two-Rock’s rebirth, its place in the tube-amp world, and where he hopes to take it next.
What was it like buying a struggling amp brand? Were you confident you could turn Two-Rock around?
Well, Mac knew how to run the company because he’d been running operations since 2004, and I knew how to build amps and was the player. But it was kind of, “I hope we don't lose too much money here.” [Laughs]
We literally started all over. We threw away chassis, transformers, and all the old inventory. We said, “We don’t even want to make any of these models,” and started from ground zero.
Why buy a company when you want to throw most of it away?
It was my favorite amp company. I was so emotional about it, so connected to it, and still believed they were the best amps I’d ever played. And Mac and I were both really aligned and wanted to see if we could revive it. It was just something I was really passionate about keeping alive.
You’ve found a lot of success since then. Are you still able to stay hands-on with everything?
It’s still a pretty small company. We have about 30 employees between the amp factory and the cabinet shop. I’m the CEO/owner, so I do all the amp design, voice every amp, and do artist amps. I also do the sales and marketing and pretty much run the place. Mac runs operations, part procurement, what’s being used, what models we’re making, how they’re being built, and deals with my OCD.
We also brought back Bill Krinard, the original designer and founder, to help with some design work. It’s a collaborative group between Bill and me, going back and forth, bouncing ideas off each other.
Two-Rock is often compared to Dumble. Do you think that’s an accurate comparison?
We’re definitely inspired by his amps, and I’m honored that people put us in that same camp, but we don’t make Dumble clones. I get asked to do it quite often, and I don’t, out of respect. Drew [Berlin] and Mark [Swanson] [co-owners of Dumble] are good friends of mine. I got to know Alexander before he passed away and was invited to the funeral. He’s one of my biggest inspirations in the world, one of my heroes.
Sonically and circuit-wise, we have models that are obviously inspired by them, especially aesthetically. But we’ve been able to carve our own voice. I’m equally inspired by Leo Fender and kind of morph the two things together to make our amps.
Leo Fender’s influence is apparent, especially with the Vintage Deluxe. What is it about vintage American amplifiers that attracts you?
Besides the fact that all my favorite players have played most of those amps, if I have a black-panel Fender and I take it to a gig, plug it in, put everything on noon, I’m good to go. Plus, those amps have a bit of artifacts and schmutz in the sound. They’re not too sterile, clean, or hi-fi sounding. They have some character to them.
That’s what I was trying to capture with the Vintage Deluxe. You take an amp, plug it in, turn everything to noon, and it sounds and feels great.
In my opinion, a lot of the Dumble clones or Dumble-inspired amps are sometimes too sterile. They don’t have enough character. So, I pull some of that from the Fender side.
A lot of your amps follow a lineage. The Bloomfield Drive is an evolution of the Classic Reverb Signature, and the Joey Landreth Signature is an evolution of the Bloomfield. Would you ever branch into something like a plexi-style or high-gain design?
I love playing, and I have a JTM45 and a ’63 Bluesbreaker behind me. I still love playing those amps, but trying to have a cohesive product line where everything fits together is definitely a main goal of ours.
That’s a good transition with our Divided by 13 acquisition. A lot of the reason for buying it was, every time I’ve tried to do an EL84, EL34, or Marshall-inspired amp, people go, “That’s not what Two-Rock does. They're trying to be something they're not.” That was always a problem.
Fred [Taccone, founder of Divided by 13] is a friend of mine. When he mentioned he wanted to get out of the business, I thought, “This gives me the outlet to do those kinds of amps without cannibalizing and diluting the Two-Rock thing.” It’s its own thing, and Two-Rock is its own thing, too. They don’t compete with each other at all.
You brought Divided by 13 in-house with Two-Rock, and the same team builds both amps. Why not use the opportunity to grow and gain market share?
Mac and I are both very aligned that we want to keep Two-Rock a small company. Like, Sweetwater has wanted to carry Two-Rock for so many years, but I just don’t think it fits with what we do. It’s a great financial move, and they’re great, but I still want to be able to touch every amp and make sure it’s built exactly the way it should be. I don’t ever want to lose that quality. With Premier Builders Guild and other amp companies, we’ve seen what happens when people try to blow it up too big.
Two-Rock Amps definitely do things your own way. They’re all-tube, many of them are 100 watts, and they use a cascading gain-stage design that can take a while to get used to. But it all works somehow.
I’m a clean-headroom guy. My goal is to make the biggest, most three-dimensional, clean amplifier you can. Back in 2016, the small amp thing was really popular, but we started building 100-watt amps because that’s what I love to play. Everyone thought Mac and I were absolutely crazy.
But we use that wattage for bandwidth, not sheer volume. You can use [our amps] at bedroom volumes. I put a lot of work, as well as my team, into it. We have a very usable master volume and a proprietary transformer. That’s why you see people playing our 100-watt Classic Reverb and Bloomfield in small venues.
And our amps do have a lot of tone options, but the controls are laid out the way you use them. We’re not doing a bunch of crazy switching. It makes sense, at least in my brain.
Two-Rock players like John Mayer, Joey Landreth, and Ariel Posen are all known for their soulful playing and beautiful tones. Eric Johnson is even playing your amps. Why do you think they all gravitate toward Two-Rock?
You get out of an amp what you put into it, that extra little five percent to 10 percent. Eric, Joey, Ariel, Josh [Smith], Doyle Bramhall [II], and Ben Harper are all looking for that extra five percent to 10 percent. We can tweak the amp and get it to where they want it, but they pull that stuff out of them.
I don't know anyone that has the artist roster we have, and it’s 100 percent organic. We don’t do artist endorsements. All our artists pay for the amps. It’s just because they love them. I’m so blessed to have that; I can’t even tell you.
YouTube
Watch Rhett Schull’s now-infamous video on why his Classic Reverb Signature changed his mind on Two-Rock amps.
You don’t have a paid artist roster, and you don’t put out a ton of video content. On top of that, a lot of people claim tube amps are dead. Still, you’re one of the most talked about brands in the industry. How did you make that happen?
It was extremely organic. There was no marketing plan. I was flying all over the country with the Classic Reverb Signature, going to dealers and artists, saying, “This is what the new amps are going to sound like.” It’s a horrible business model that I wouldn’t recommend to anyone, but it forced us to build the best amp we could.
And I think the fact that I’m a player first helped. I’m still obsessed. As the market has gone away from vacuum tubes, I’ve gone backward. My rebuttal is, “We’re just going to make them even more badass! We’re going to make them more high-end and tweak the components even more!” I think a lot of the players we have gravitate towards that.
Guitarist/YouTube influencer Rhett Schull recently released a video on the Classic Reverb titled, “The Best Guitar Amp I’ve Ever Owned.” That’s a bold statement, especially from someone who makes a living in the industry. What’s it like when players drop words like “best” to describe your work?
It’s funny, but Rhett was a Two-Rock critic for a long time because he never played them. He was saying, “These are overpriced. I played these other ones, and they’re just as good.” Then he got a chance, tried one, and said, “Okay, I get it. This isn’t like anything else. This is a different thing.” We’re so blessed to have guys like that who are brand ambassadors that carry the torch for us.
But I don’t ever sit here and say my stuff is the best. Actually, guys go, “I have a black-panel Deluxe Reverb and a plexi. What [Two-Rock] should I get?” I’m always saying, “Dude, you’re good. What else do you need?!” I’m the worst self-promoter in the world. [laughs]
You guys have defied the odds so far, but where do you see the tube-amp market going in the future? Will people still be playing Two-Rocks?
I wake up in cold sweats about it every single night. Just getting tubes is hard, and for a long time, people wanted quantity over quality. Now, at least for my generation, it’s like, “No, I just want one or two really nice amps that sound good, play good, and feel good.” So there's a nostalgia and a vibe with it that I don’t see going anywhere. There’s too much love for it.
With that in mind, where do you want to take Two-Rock in the next 10 years?
Sustainability is a big thing. This is a very cyclical business. I’ve been in it my whole life. I’ve seen things go up, seen things go down. People, amps, and guitars are trendy and cool, but then they fall off. You try to reach too far, and then it doesn’t work anymore. So I think it’s just staying steady, keeping course, and sustaining what we have. We just want to build really good guitar amplifiers, work with cool artists, and keep going.
It seems to be working. Everybody is talking about Two-Rock right now.
Thank you. That’s where Josh [Scott, JHS Pedals] is on my ass so much. He’s like, “The successful companies have a face behind them. We need to put you out there and start letting people know you’re the guy doing this.” I’m very uncomfortable with that. That’s not my thing. I just like to build amps.Keith Urban Rig Rundown for High and Alive Tour 2025
New Zealand’s number one country guitar export—and November 2024 Premier Guitar cover model—Keith Urban rolled into Cincinnati’s Riverbend Music Center last month, so John Bohlinger and the Rig Rundown team drove up to meet him. Urban travels with a friendly crew of vintage guitars, so there was much to see and play. In fact, so much that they ran out of time after getting through the axes! Later, Bohli and Co. met up with Urban tech Chris Miller to wrap their heads around the rest of the straightforward pedal-free rig he’s rockin’ this summer.
Last year, Urban released High, his 12th studio record, so you’ll be sure to catch those tunes and more in his extensive jam-friendly sets. Here’s a look at what Keith is bringing with him to stages across the U.S., including a prototype signature PRS to vintage Gibsons and a pair of heavy-lifting Marshalls.
Brought to you by D’Addario
Something to Lean On
Keith shows off his latest go-to, which is the prototype for his PRS signature axe. “It started from me wanting to see if I could get a guitar that I could lean on most of the night,” Urban says of the ongoing design project. He tells Bohlinger he was looking for a better tonal response than his preferred Tele, “Clarence”—a 1989 Fender Custom 40th Anniversary model—and blended in some measurements from some of his Gibsons.
The humbucker-loaded PRS has a sunburst finish and a unique f-hole inspired by Urban’s left-forearm tattoo. This one has a Fender scale, but they’re still refining the neck details for the signature model.
Here’s Clarence
And lest we forget. Here’s a look at Clarence, Urban’s workhorse guitar until this tour.
Spirit of ’52
Here‘s what an original-year-of-issue Gibson Les Paul that’s still running the miles looks like, complete with trapeze tailpiece. This ’52 goldtop and its kin established the template.
Single-coil Joy
Apparently there was some magic in 1964, and it made its way into that year’s Stratocasters. Strats like Urban’s ’64 are considered among the best in the breed, known for their balanced tone, comfy neck profile, original black-bottom pickups, transitional logos, and the dot fretboards on models made early that year.
Bass Break
There’s one song in the set where Urban tackles bass duties, and he turns to this 1972 Fender Mustang bass, which he loves for its punchy tone. The electrical tape on the lower bout is there to ensure that the pickguard stays put!
An SG You Just Have to Play
This 1964 Gibson SG Junior is one Urban insists Bohlinger plays to understand. “I love the simplicity of it,” Urban says. The cherry red axe was a gift from session legend Dann Huff. He also rocks a ’52 Les Paul during the course of the set.
Urban turns to D’Addario NYXL strings—.010s in most cases—and he goes back and forth between his D’Addario signature Ultem pick with raised edges and D’Addario Casein picks.
All Amp
This pair of 100-watt Marshall Super Lead JMPs does most of the heavy lifting to bring Urban’s tone to life—he’s rolling sans pedalboard for this tour! The bottom head is the main one and the top one is there just in case. Since these monsters have to deliver overdriven tones, they stay cranked—the gain sits around 7—and they push a vintage checkerboard Marshall 4x12 loaded with Celestion G12H-150 Redbacks.
Post Amp Effects
Delays and modulation are all added to Urban’s tones after three mics capture the sound of the Marshall cab. That signal hits this Fractal Axe-Fx II XL+, which Chris Miller controls offstage. A Mission Engineering expression is the only pedal Urban utilizes, which controls a model of a Cry Baby in the Fractal.
D’Addario Keith Urban Signature Pick
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